easy24 Privacy Policy

easy24 collects personal data from players in order to operate the platform, verify identity, process financial transactions, provide customer support, and comply with applicable legal and regulatory obligations. We collect only the data that is necessary for these purposes and do not collect data beyond what is reasonably required.

1.1 Data You Provide Directly

When you register an account, complete identity verification, make a deposit or withdrawal, or contact our support team, you provide us with personal data. This includes:

• Full legal name (as it appears on a government-issued identification document)
• Date of birth (used to confirm that you are 18 years of age or older)
• Residential address, including city (e.g., Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar) and postal code
• Email address used for account communications
• Mobile phone number, including country code
• Copies of identity documents submitted for KYC verification (National ID card, passport, driving licence)
• Proof of address documents (utility bills, bank statements dated within three months)
• Payment method details, including the mobile wallet numbers (bKash, Nagad, Rocket, Upay) or bank account details used for deposits and withdrawals
• Any communications you send to easy24 via email or support chat, including their content and metadata

1.2 Data Collected Automatically

When you access and use the easy24 platform, certain technical data is collected automatically by our systems. This data is used to ensure platform security, prevent fraud, and improve the overall user experience. Automatically collected data includes:

• IP address and approximate geographic location derived from IP
• Device type, operating system, and browser version
• Session start and end times, and session duration
• Pages visited, features used, and navigation paths within the platform
• Betting and wagering history, including game types, stake amounts, and outcomes
• Deposit and withdrawal transaction records, including timestamps and amounts in BDT (৳)
• Cookie and local storage data (see Section 4 for full details)

1.3 Data from Third Parties

easy24 may receive personal data about you from third parties in limited, specific circumstances. This includes identity verification data returned by KYC service providers during the account verification process, fraud and risk signals from payment processors such as bKash, Nagad, Rocket, and banking partners, and publicly available records used to support compliance checks. easy24 does not purchase personal data from data brokers or marketing list providers.

easy24 uses the personal data we collect for clearly defined purposes. We do not use your data for any purpose that is incompatible with the reasons for which it was originally collected. The table below summarises the primary purposes for which we use your data and the legal basis for each use.

2.1 Marketing Communications

easy24 will only send you direct marketing communications — including emails about promotions, bonus offers, cricket betting markets, and slot game launches — if you have explicitly opted in to receive them at the time of registration or subsequently via your account settings. You may withdraw your consent to receive marketing communications at any time by updating your preferences in the account settings panel or by contacting [email protected]. Withdrawal of marketing consent does not affect the lawfulness of processing carried out before the withdrawal.

2.2 Automated Decision-Making

easy24 uses automated systems to assist with fraud detection, bonus abuse identification, and responsible gaming monitoring. In certain cases, automated analysis may result in an account being flagged for review or temporarily suspended pending manual investigation. Where an automated decision has a significant effect on your account, you have the right to request a manual review by a member of the easy24 team by contacting [email protected].

easy24 treats your personal data with the strictest confidentiality. We do not sell, rent, or trade your personal data with third parties for commercial or advertising purposes. There are, however, specific and limited circumstances in which easy24 shares data with trusted third parties in order to operate the platform and meet our legal obligations.

3.1 Service Providers

easy24 engages a small number of carefully selected third-party service providers who process personal data on our behalf. These providers are contractually required to process data only on easy24's instructions and to maintain appropriate data security measures. Service providers include identity verification and KYC technology providers, payment processors and mobile wallet operators (bKash, Nagad, Rocket, Upay, Visa, Mastercard), game content providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi), platform hosting and cloud infrastructure providers, and fraud detection and cybersecurity services.

3.2 Legal and Regulatory Disclosure

easy24 may disclose your personal data to relevant authorities where we are legally required to do so. This includes disclosures to law enforcement agencies investigating financial crime or fraud, responses to valid court orders or legal process, and reporting obligations under applicable anti-money laundering regulations. easy24 will notify affected players of such disclosures where we are legally permitted to do so.

3.3 Business Transfers

In the event that easy24 undergoes a merger, acquisition, restructuring, or asset sale, player personal data may be transferred to the successor entity as part of that transaction. Players will be notified via the email address registered on their account prior to any such transfer, and the successor entity will be required to honour the commitments made in this Privacy Policy.

3.4 International Transfers

Easy24 primarily processes and stores data within infrastructure serving the Bangladesh and South Asia region. Where data is transferred to service providers or infrastructure located outside Bangladesh, easy24 ensures that appropriate safeguards are in place to protect your data, including contractual data protection obligations imposed on all third-party processors.

easy24 uses cookies and similar technologies (such as local storage and session tokens) on the platform to ensure it functions correctly, to keep you securely logged in, and to improve your overall experience. This section explains the types of cookies we use and how you can manage them.

4.1 Types of Cookies Used

4.2 Managing Cookies

You can control and manage cookies through your browser settings. Most modern browsers allow you to view, block, or delete cookies stored on your device. Please note that disabling strictly necessary cookies will prevent you from logging in to your easy24 account and using core platform features. Disabling functional cookies will mean that your preferences are not saved between sessions. Detailed instructions for managing cookies are available in the help documentation of your specific browser.

4.3 Third-Party Cookies

Some game providers integrated into the easy24 platform (such as Pragmatic Play, Evolution Gaming, and Spribe) may set their own cookies within the game interface to support game functionality and analytics. These cookies are governed by the respective providers' own privacy policies. easy24 does not have direct control over third-party game provider cookies but selects only providers who meet high standards of data protection and player privacy.

easy24 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal obligations. The following general retention periods apply:

• Active account data — retained for the full duration of your account registration and for a period of at least five years following account closure, in line with anti-money laundering record-keeping requirements.
• KYC and identity documents — retained for a minimum of five years from the date of submission or from account closure, whichever is later.
• Financial transaction records — all deposit and withdrawal records (in BDT / ৳) are retained for a minimum of five years to satisfy financial compliance obligations.
• Customer support correspondence — retained for three years following the resolution of the support case.
• Marketing consent records — retained for three years following withdrawal of consent, to demonstrate that marketing was conducted lawfully.
• Platform analytics data — anonymised analytics data may be retained indefinitely for platform improvement purposes. Personally identifiable analytics data is deleted or anonymised within 24 months.

When the retention period for any category of personal data expires, easy24 will securely delete or anonymise the data. Where deletion is not immediately technically feasible (e.g., data held in secure backups), the data will be isolated from active processing until deletion can be completed.

easy24 takes the security of your personal data seriously and implements a range of technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. Our security practices include the following:

• All data in transit between your device and easy24 servers is protected using TLS/SSL encryption, ensuring that your credentials and financial data cannot be intercepted.
• Player passwords are stored using one-way cryptographic hashing algorithms. easy24 staff cannot view your password in plain text; if you forget it, a secure reset process is used.
• Access to systems holding player personal data is restricted to authorised easy24 personnel on a need-to-know basis, enforced through role-based access controls.
• All internal access to player data is logged, monitored, and subject to regular audits to detect and investigate any unauthorised access attempts.
• Servers and infrastructure hosting easy24 player data are protected by firewalls, intrusion detection systems, and regular vulnerability assessments.
• easy24 conducts periodic security testing, including penetration testing, to identify and remediate potential vulnerabilities before they can be exploited.

6.1 Data Breach Notification

In the unlikely event of a personal data breach that poses a risk to the rights and freedoms of affected players, easy24 will notify the affected individuals without undue delay. The notification will describe the nature of the breach, the categories and approximate number of records involved, the likely consequences, and the measures taken or proposed to address the breach. Where a breach involves financial data or login credentials, easy24 will also prompt affected players to change their passwords and take additional protective steps.

6.2 Your Responsibility

While easy24 takes extensive measures to protect your data on the platform side, you also play an important role in keeping your account secure. You should choose a strong, unique password for your easy24 account, never share your login credentials with any other person, log out of your account when using shared or public devices, and contact [email protected] immediately if you suspect any unauthorised access to your account.

As a player on the easy24 platform, you have a number of rights in relation to your personal data. easy24 is committed to honouring these rights promptly and transparently. To exercise any of the rights described below, please contact us at [email protected] with your full name, registered email address, and a description of your request. We will respond within a reasonable timeframe and in all cases within 30 days of receiving a valid request.

7.1 Right of Access

You have the right to request a copy of the personal data that easy24 holds about you. We will provide this in a structured, commonly used format. Your first access request in any 12-month period will be fulfilled free of charge. Subsequent requests within the same period may be subject to a reasonable administrative fee.

7.2 Right to Rectification

If any of the personal data easy24 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. Some data corrections (such as changes to your registered name) may require re-verification of your identity via KYC documents before the amendment is applied.

7.3 Right to Erasure

You have the right to request that easy24 delete your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you withdraw consent and there is no other legal basis for processing. Please note that this right is not absolute: easy24 is required by law to retain certain data (including KYC records and financial transaction history) for a minimum of five years, and erasure requests cannot override these legal retention obligations.

7.4 Right to Restriction of Processing

You have the right to request that easy24 restrict the processing of your personal data in specific situations — for example, while a dispute about the accuracy of your data is being resolved, or where you have objected to processing and a determination is pending.

7.5 Right to Data Portability

For personal data that you have provided to easy24 and that is processed on the basis of your consent or a contract with you, you have the right to receive that data in a structured, machine-readable format for the purpose of transferring it to another service provider where technically feasible.

7.6 Right to Object

You have the right to object to easy24 processing your personal data where that processing is based on our legitimate interests, including processing for direct marketing purposes. If you object to marketing, your preferences will be updated immediately. For other legitimate-interest processing, easy24 will assess whether our legitimate interests are overridden by your rights and freedoms in the specific circumstances.

7.7 Right to Withdraw Consent

Where easy24 processes your data based on your consent (for example, for sending marketing emails), you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that took place before the withdrawal. You can withdraw marketing consent at any time via your account settings or by contacting [email protected].

easy24 reviews and updates this Privacy Policy periodically to reflect changes in our data practices, legal obligations, or platform features. When material changes are made to this policy, we will notify registered players by email at the address associated with their easy24 account. The updated policy will also be published on this page with a revised effective date prominently displayed at the top of the document.

Minor updates — such as clarifications to existing language, corrections of typographical errors, or changes that do not materially affect how your data is collected or used — may be made without direct notification. It is your responsibility to review this Privacy Policy periodically to stay informed of any updates. Your continued use of the easy24 platform following publication of an updated policy constitutes acceptance of the revised terms.

The version history of this Privacy Policy, including previous effective dates, is available on request by contacting [email protected]. If you have any questions about this Privacy Policy, about how easy24 handles your personal data, or about exercising your privacy rights, please reach out to us directly at [email protected]. Our support team is available around the clock, every day of the week, Bangladesh Standard Time (BST, UTC+6).

This Privacy Policy was last reviewed and updated on 1 January 2026. It supersedes all previous versions of the easy24 privacy notice.